week 8 - Random Association

This week's lecture is about Random word/ image association. When I was first exposed to this technique, I was somewhat suspicious with the outcome of using this method. But after learning this, I think it is useful to apply this method in my design assignment sin future.

The Random Association method is a powerful lateral-thinking technique that is very easy to use. It is by far the simplest of all creative techniques and is widely used by people who need to create new ideas.

This creative thinking technique can work well and effectively as introducing the random word method forces the mind to find a link between dissimilar things. Because of the gap between the random word and the topic, ideas may be quite unusual, or even off-the-wall.

Moreover, this method is fast and simple. It leads us to think ideas that are more creative than those generated from the classic brainstorming format.